Telling stories through design, copy and marketing to create and grow brands. 

THE HARDLAND OF AMERICA

For the NFL's Cleveland Browns, a branding campaign was developed called "Football from the Hardland of America". The visual feel and tone took its cues from the no-nonsense, hard-working city of Cleveland in order to paint a picture of a throwback brand of football only this area could produce. 

MID-CENTURY MODERN COFFEE, COCKTAILS & BAGELS

Union Teller is  a coffee shop, delicatessen and cocktail bar in the lobby of the stylish Fairlane Hotel in downton Nashville. The brand had to fit into the ‘retro-modern’ mid-century vibe already established by the hotel it was going into, yet be a bit more ‘casual’ than the hotel’s various other more refined dining options.

beyond a SPORTS CHANNEL

Technically, ESPN is simply a network that showcases sports. Over the years however, they've firmly established themselves as not only a brand, but an integral part of the sports world and conversation. Below are a few pieces from select marketing campaigns that I created to that end. 

DOG TREATS THAT GIVE BACK

Mod Squad Mutt is a line of dog treats that gives back to at-risk youth and homeless pets. It also employees at-risk youth to help in the production of the treats themselves. From logo design & copywriting to marketing and further product development, Mod Squad Mutt was a massive project meant to set-up the brand for years to come.