CLEVELAND BROWNS

For the NFL's Cleveland Browns, a branding campaign was developed called "Football from the Hardland of America". The visual feel and tone took its cues from the no-nonsense, hard-working city of Cleveland in order to paint a picture of a throwback brand of football only this area could produce. 

 
 

C A M P A I G N L O O K & F E E L

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C A M P A I G N L A U N C H

C A M P A I G N E X T E N S I O N S

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