Shep’s Delicatessen

Shep’s Delicatessen is a distinctly Jewish delicatessen in the heart of Nashville. It’s concept was to pay homage to the famous NY Jewish Delicatessens of the owner’s past, but with a slightly more modern twist.The branding was developed to serve this purpose, creating a ‘throwback’ that felt familiar yet new at the same time. The solution incorporated nods to these NY institutions via their imagery and graphics but executed them in a contemporary way.

SERVICES PROVIDED:

Brand Visual Identity

Copy & Messaging

Menu Design

Signage

Various Collateral

Packaging Design